Business Transformation Consulting

Ideas and Strategies for Communications, Branding, and Change

CAPABILITIES

Change Communication

Successful digital transformation and change management is built on strategic communications. Our Crossflow program helps move communication from afterthought to strategic driver of change. We work with you to plan and position change, coach leaders, engage stakeholders, create content, and measure success.   

Strategic Communications

From planning and positioning to messaging and engaging, we provide senior-level strategy to help you drive critical communications initiatives, manage issues, launch products, and engage stakeholders. 

Brand & Marketing Strategy

Are you looking to evolve your brand with new approaches and innovative thinking? Check out SeaChangeCrew, a brand consulting collective by Oversea and friends. We can also help you with planning, counsel, and project leadership for marketing strategy, messaging, go-to-market (GTM) frameworks, and more.

Content Creation

Whether you need to bring your brand story to life, engage your stakeholders, manage a change initiative or drive thought leadership, creating the right content for the right audience at the right time matters. Oversea can help you develop quality content for all of your social, digital and traditional channels.

SERVICES

1170

Strategic Planning

We develop marketing and communications plans, from content marketing and stakeholder relations to public relations and change communications.

1259

Positioning & Messaging

Oversea works with clients to position products, services, issues or initiatives in ways that people understand while triggering action.

1167

Brand & Visual Storytelling

We help clients bring their brand story to life and engage their target audiences with adaptable, visual content.

350

Workshops & Coaching

Oversea offers workshops, training sessions and coaching for presentation skills, interview situations, storytelling and positioning exercises.

333

Business Consulting

Oversea provides custom consulting services to organizations looking to modernize and transform their marketing and communications functions.

487

Thought Leadership

We work with executives and subject matter experts to elevate their unique perspectives through social, digital and traditional channels.

1245

Content Strategy

Oversea helps with content strategy creation for change communication, thought leadership, brand storytelling and other scenarios.

600

Editorial Services

We provide editorial services for articles, ebooks, presentations, digital content and speeches. We also develop infodesign concepts and write video scripts.

As we grew our consulting and coaching business, we needed to update our go-to-market strategy and develop new positioning for Xodiac professional services. Martin helped us gain clarity on how to explain, position, and differentiate our service offering. He took the time to understand our business, our values, and our mission. By refining our positioning, Martin helped us double our revenue year over year.
Peter Maddison
Peter MaddisonManaging Partner at Xodiac
We worked with Martin essentially as our CMO. His experience and background is unparalleled. He provides a unique understanding of how to blend traditional, social and digital strategies. His strategy is uniquely tuned to our business and focused on bringing marketing and sales integration that truly drives revenue.
Brian Bourne
Brian BourneAngel Investor & Security Veteran
Martin played an essential role in the design and execution of our company transformation, which included a marketing strategy overhaul. I was extremely impressed with his ability to immerse himself in our unique business, understand our company culture and future goals, and align it to his recommended go-to-market strategy for us.
Alex Yew Kinn Chan
Alex Yew Kinn ChanGlobal Account Technology Strategist
Martin has a thoughtful approach to challenging situations and a keen eye to maximize growth opportunities that today's businesses are facing. He combines strategic insights, creative ideas, transformational thinking, and pragmatic solutions with a passion for helping leaders and teams make a difference and get things done. I've worked with Martin on strategic communications and marketing mandates for more than 20 years and highly recommend him.
Anne Lachance
Anne LachancePrincipal, Lachance Advisory
I had the pleasure of working with Martin when he was the agency lead for Microsoft Canada. What I valued most in our partnership was his thoughtful and considerate counsel. He is able to see the big picture. I have been impressed with Martin’s strong leadership, his strategic mind and his ability to make complex technical stories easy to understand for business decision makers.
Cynthia Keeshan
Cynthia KeeshanBrand Marketing & Communications Expert
Martin is an extremely strategic communications counselor and respected colleague. His straight-forward, smart approach and willingness to adapt and grow with this extremely fast-moving industry makes him one in a million. You will never regret working with Martin!
Sarah Burns
Sarah BurnsVP, Communications & Marketing
Martin knows how to distill complex digital transformation concepts in order to communicate them to various audiences. He has an instinct for creating a strategic vision and breaking it down into manageable steps.
David Senf
David SenfPartner at Cyverity
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BLOG

The Debate over the Electronic Office

You can devise the office of the future – but you have to get people to that future. That requires planning and data, not just good intentions. That’s why I was thrilled when InnerSpace president Cerys Goodall asked me for change management input for their new guide on “The Future of Work(place)” and for an article about “How to plan and pitch a dynamic office” for the InnerSpace blog.

Read the article        View all articles 

ABOUT

Oversea Strategies is a strategic communications consultancy that helps organizations build better business-to-business relationships, create more meaningful engagement with stakeholders or the public, and successfully manage change and transformation.

Oversea provides strategic counsel, project leadership and training to solve marketing challenges and manage critical communication initiatives. Our industry experience includes technology, healthcare, energy, real estate, finance, manufacturing, and the public sector.

MartinHofmann2020_small_round

 

Martin Hofmann
Principal, Oversea Strategies

Read Martin’s bio

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