Corporate budgets for social and digital initiatives continue to grow as more and more organizations seek to use digital communications and content marketing to connect with their target audiences in the channels of their preference. Often organizations struggle with the integration of social and digital efforts into the rest of their marketing strategy because it requires the changing of processes, structures and thinking.
Integrating Social and Digital Initiatives into an Organization
In many cases, social media is being driven by only one part of the organization and not connected to other important initiatives or departments within the organization. There are a number of approaches for companies and public sector organizations to make social media and digital communications adoption successful. This includes creating a team with cross-functional capabilities that not only includes marketing and common indications but also customer service or product development.
People, Processes and Platforms
Integration of social media and digital communications requires a strategy that incorporates best practices for people, processes and platforms. We work with organizations on establishing an end-to-end social media strategy, including a long-term roadmap that takes internal details and external challenges into consideration. We can also work on short-term projects, for example to fix a specific challenge such as the development of a social media policy or initiate the adoption of a specific platform or measurement method.
Martin Hofmann’s experience and background is unparalleled. He provides a unique understanding of how to blend traditional, social and digital strategies. His strategy is uniquely tuned to our business and focused on bringing marketing and sales integration that truly drives revenue.
– Brian Bourne, Executive Vice President, Products at New Signature