Oversea provides strategic counsel, project leadership and training services to solve marketing challenges and manage critical communications initiatives. We listen, figure things out, work with executives and teams, bring in trusted partners where necessary, and simply get stuff done for clients in need of starting or updating their marketing and communications efforts with new approaches, innovative thinking, operational excellence, and diplomatic acuity.
Executives we work with are often facing a challenge or looking at an opportunity that could make a big difference to their organization, and they need somebody to take the lead on getting a project or program from “here” to “there”.
Business Consulting for Marketing and Communications
Team members can be “on demand” consultants and strategists for companies who can’t hire for a full time senior communications or marketing position but need a seasoned executive to help develop the best strategy. This could include spearheading the annual marketing and PR planning process, re-positioning a brand or building out the right communications approach to international market expansion.
Strategic Planning and Change Management
One example for this scenario is a company with the desire to integrate social media and digital strategy into existing communications and marketing programs. Many organizations are currently looking into updating the ways they inform, connect and collaborate internally and with customers, partners and stakeholders. They know the social and digital initiatives will benefit their business but aren’t sure how to exactly set them up both from a strategic and operational perspective. In other cases they have already created social and digital channels but not fully connected to direct marketing, PR, web site or other efforts. We guide companies through these types of integration processes and lead projects to success.
Outsourced Marketing Department
Often companies we work with have already developed their marketing and communications strategy, but run into challenges implementing it properly, due to a lack of in-house resources or an aggressive timeline. As part of Big Red Oak Marketing & Communications, we can take over end-to-end project leadership, provide strategic marketing services, and work with in-house staff and other external vendors.
Martin Hofmann played an essential role in the design and execution of our marketing strategy overhaul. I was extremely impressed with his ability to immerse himself in our unique business, understand our company culture and future goals, and align it to his recommended go-to-market strategy for us. I value Martin’s results-oriented approach to projects, as he focuses on pragmatic solutions that transverse traditional and modern marketing pillars.
– Alexander Chan, Vice-President of Sales, Canada and Northeast US at New Signature