Do your buyers and stakeholders really understand why your product is better?
What you offer is complex. How you talk about it doesn’t have to be.
Complex products and services, high-stakes projects, and meaningful thought leadership initiatives demand clear, consistent, credible, and convincing positioning and communications.
That’s how you build trust, demonstrate ROI, and prove value. It’s critical for success when you operate in environments with many different stakeholders, need to adhere to regulatory considerations, or are launching innovations that require context, education, and engagement.
Crossflow helps organizations in technical, scientific, and industrial sectors connect the dots between strategy, communications, and content to strengthen storytelling, build engagement, increase reach, and drive business growth.
Turn complexity into value with Crossflow’s 4C approach.
Crossflow offers services for organizations in technology, healthcare, manufacturing, infrastructure and transportation.
Consulting
We start by creating a single, integrated narrative. Then we customize communications, engagement, and content strategy to flow across different categories, scenarios, and audiences, while making sure that the messaging always connects back to the central narrative.
Communications
We develop a targeted communications and engagement strategy for all relevant audiences, which can include media, analysts and influencers, stakeholders, customers, prospects, partners, and employees. We can also integrate change enablement and crisis communications.
Content
We establish an editorial and content strategy, which can include thought leadership content or stakeholder material such as annual reports, speeches and newsletter. Our multimedia content services can also extend to campaign content for CRM tools, marketing, and sales.
B2B consulting, communications, and content services for organizations operating in complex environments.
Why work with us?
Results: We bridge the gap between strategy and execution to achieve measurable goals tied to your business.
Flexibility: We can step in at any stage, whether you need help at the beginning of a project or extra hands to get over the finish line.
Expertise: You work with agency veterans as your go-to people throughout the engagement.
Scalability: You can capitalize on experienced talent across a coalition of senior professionals with backgrounds in strategy, branding, communications, writing, video, and design.
Meet the team
Rely on professionals with decades of experience advising senior executives, developing smart strategies, and creating content with impact. We work with a network of strategic and creative partners who augment our capabilities, so we can scale to meet the size of your project.
Monta Johnson
Monta is an experienced writer, editor, and PR strategist. She turns complex ideas into clear, compelling stories that move people to action. She started her career as a technology journalist, then spent 20+ years in senior roles with some of the world’s largest PR agencies before founding her own communications consultancy in 2019.
Martin Hofmann
Martin is a senior communications strategist who has led transformative programs that amplify brand recognition, drive change, increase sales, build stakeholder engagement and position thought leaders. He provides consulting, planning, training, and editorial services for business transformation, high-stakes initiatives, and critical challenges.
Client Feedback
“Monta and Martin bring analytical thinking, clarity and wisdom to every engagement. They have a unique ability to quickly grasp and communicate complex subject matter in a way that people understand. I have relied on them for strategic thinking and tactical execution across a range of high-stakes projects, and I strongly recommend their services.” – Jason Cunliffe, Global Marketing Executive, Managing Partner, North Valor Partners
Ways to get started
- Communications readiness assessment and audit of existing capabilities
- Integrated strategy and planning workshops
- Positioning and messaging workshop for your innovations and initiatives
- Editorial and content strategy workshop with thought leadership ideation
