Freelance Content Strategist, Writer and Editor
Kristy develops content strategy and writes meaningful content for a variety of audiences, from C-level executives to consumers.
Adept at converting brand messaging into storytelling, she has made the complicated and mundane both interesting and relevant for some of the globe’s largest brands.
With nearly two decades of strategic and creative experience in journalism, PR, and marketing, Kristy has a unique perspective in terms of understanding and satisfying both brand demands and audience needs. She is skilled at writing in a variety of formats, including ghost-written bylines, case studies, white papers, blog posts, video scripts, executive speeches, social content, learning modules, website content, and marketing materials.
Kristy’s expertise spans media training, video content development, team management, inter-agency partnership management, and messaging framework development.
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