Changing your brand and branding your change
Why we’re launching SeaChange Crew The more I explore change communication, the more I realize that there is an inextricable correlation between branding and change. There are two sides to it: 1. Changing your brand – how do you evolve a brand when a) your business strategy keeps evolving and b) outside factors have an […]
Crisis Protection Network strengthens Canadian presence with addition of Martin Hofmann
Crisis Protection Network strengthens Canadian presence with addition of Martin Hofmann CPN continues to grow in North America Zurich, July 06, 2020. The Crisis Protection Network (CPN), Zurich, an independent network of crisis management professionals from around the world, welcomes Martin Hofmann, Principal of Oversea Strategies, Toronto, Canada, as a new member. “Martin is a […]
Communicating change, including mine
Communicating change, including mine The Mercedes-Benz automobile museum in Stuttgart features a horse statue with a quote attributed to Wilhelm II, Germany’s last emperor: “I do believe in the horse. The automobile is no more than a transitory phenomenon.” Daimler’s mocking of past resistance to change and ignorance of innovation now seems slightly ironic, given its current struggle to adjust to […]