Strategies for Change
Transformation + Communication + Marketing
The 7 P's of Change Communication Planning
Successful digital transformation and change management is built on strategic communications. Oversea helps move communications from afterthought to strategic driver of a change initiative. We work with you to develop plans, position change, coach leaders, engage stakeholders, create content, and measure success.
From planning and positioning to messaging and engaging, we provide senior-level strategy to help you drive critical communications initiatives, manage issues, launch products, and engage stakeholders.
Are you looking to start or update your marketing efforts with new approaches, innovative thinking and operational excellence? Oversea can help you with planning service, strategic counsel, branding and project leadership.
Whether you need to bring your brand story to life, engage your stakeholders, manage a change initiative or drive thought leadership, creating the right content for the right audience at the right time matters. Oversea can help you develop quality content for all of your social, digital and traditional channels.
We develop marketing and communications plans, from content marketing and stakeholder relations to public relations and change communications.
Positioning & Messaging
Oversea works with clients to position products, services, issues or initiatives in ways that people understand while triggering action.
Brand & Visual Storytelling
We help clients bring their brand story to life and engage their target audiences with adaptable, visual content.
Workshops & Coaching
Oversea offers workshops, training sessions and coaching for presentation skills, interview situations, storytelling and positioning exercises.
Oversea provides custom consulting services to organizations looking to modernize and transform their marketing and communications functions.
We work with executives and subject matter experts to elevate their unique perspectives through social, digital and traditional channels.
Oversea helps with content strategy creation for change communication, thought leadership, brand storytelling and other scenarios.
We provide editorial services for articles, ebooks, presentations, digital content and speeches. We also develop infodesign concepts and write video scripts.
Effective internal communication during a crisis
In a crisis situation, communications needs to shift to a high-touch approach with the right cadence of engagement, organized by priorities. In my LinkedIn article, I outline four suggestions to help make your crisis communication as effective as possible.
Martin Hofmann is a senior communications and marketing strategist with 25 years of business and public sector experience. He started strategic communications consultancy Oversea Strategies in 2012.
Based in Toronto, Martin has overseen integrated communications and marketing projects in North America and Europe. After directing large teams for marketing communications agencies and within the Ontario government, Martin co-founded creative content agency and video studio Big Red Oak. He has planned the communication of different types of change and led transformational initiatives.
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