The 7P's of Change Communication Planning

Many transformational change initiatives fail due to poor communication planning. Here are seven steps to help organizations move change communication from afterthought to strategic driver. Start by asking the right questions.

How to communicate change

Change communication matters. Make it a strategic driver, not an afterthought.

Upcoming ebook: a planning guide for digital transformation and other change initiatives

The ebook is coming soon. Get notified when it is out.
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MARTIN HOFMANN

I help organizations with the communication aspects of change management. I also plan, implement and evaluate strategic communications and marketing programs. I can lead these programs or coach and consult. I love to figure things out for others, from communicating transformative change or (re-)positioning a brand to managing an issue or creating an executive thought leadership program. ¬†And that’s not all. Ask me, and I can tell you more and work with you in English or German.

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