Your business keeps evolving.

Does your brand keep up?

SeaChange helps brands transform &

create new possibilities.

We provide Business Consulting & Creative Services for Brand Evolution & Expression.

Brand Assessment

Company Values, Vision and Culture
Competitive Advantage
Points of Differentiation
Customer Needs and Perceptions

Brand Narrative

Communications Strategy
Brand Manifesto
Messaging Framework
Storylines by Audience

Visual Strategy

Brand Aesthetic
Imagery and Motion
Colour Palette

Content Strategy

Content Planning
Content Development
Content Management



Websites and Digital Design
Print and Environmental Design
Marketing Content
Sales Enablement
Change and Reputation Management
Thought Leadership
Executive Communications
Internal Communications
IR and Financial Communications


SeaChange Crew is a collective of Design, Content and Reputation specialists.

Lana McInnis
Visual Strategy, Art Direction & Design

Monta Johnson
Content Strategy & Editorial Direction

Martin Hofmann
Brand Strategy & Change Management


Hugh Scholey
Customer Advocacy, Marketing & Communications


Will Murphy
Creative Director & Video Production

We work with a network of strategic and creative partners that augment our capabilities.

Notable Experience

Fiix Software, InnerSpace, PointClickCare, New Signature, The

Changing your brand and branding your change

The more I explore change communication, the more I realize that there is an inextricable correlation between branding and change. Here’s why we’re launching SeaChange Crew.

We’d love to hear from you.