Will Murphy is an experienced Creative Director specializing in serving complex sectors. An expert on fusing artistry with analytics for a video-first approach, Will has used storytelling to solve business problems in healthcare, life sciences, energy, and tech industries. Past clients include LifeLabs, Humber River Hospital, IBM, LG, AstraZeneca and Bruce Power.

Will leads both creative strategy and execution for clients, including managing the creative process from start to finish, ensuring marketing objectives are translated into clear innovative approaches, and overseeing the design and production of various materials across all channels. Will is a Swiss army knife specializing in video content, including storyboarding, casting, field directing, shooting scripts, conducting interviews, editing, and overseeing teams.